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We placed replicas of the old red-coloured post boxes in select office canteens, all over the country. The product of PaperBoat is as like home-made product.

The survey data were collected from the paper boat users. The survey was mainly focused on the age group of because main users are between this age. Paper Boat - Free download as Word Doc .doc /.docx), PDF File .pdf), Text File This case study shows how Paper Boat, a beverage brand, stood out in the.

In today's cluttered, competitive world, a brand name should function as a total messenger that has the potential to become a self-propelling publicity campaign, motivating word of mouth, reputation, recommendation and media coverage.

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View Essay - Paper Boat (1).pdf from MARKETING 18 at Católica Lisbon School of brand and its tangible and intangible elements ➢ Product strategy ➢ Internal analysis . BABIE; Católica Lisbon School of Business & Economics. complete analysis of management case study on Hector Beverages' Paper Boat: Diffusing Innovation Through “Drinks And Memories”.

We created a new visual every day for the Instagram page. Brands are product of culture, not marketing Paper Boat wasn't limited by mindshare marketing approach that is good, at best, for brands to stay course with functional claims fought on degrees of comparison in the category. We told stories on Instagram, one picture at a time.

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The brand is available on more word count dissertation abstract 20, retail outlets having tie-up with paper boat case study pdf chains like Barista, airlines such as Indigo and Jet Airways and hotels such as Westin and Trident. To add insult to injury, almost all the competitive brands cover letter for airport duty manager endorsed by A-list celebrities of the country.

To get connected with the lives of the people, the brand collected heart touching and thoughtful childhood memories and beautifully joined some other stuff from old childhood memories.

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Thousands Oak. Drinks and memories.

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The campaign was crafted with a view to target urban India, particularly aged between 20 and Kevin Lane. Each new generation that emerged was only marginally different in their mental make-up from the previous one, and exposed to ever so slight improvements in their lifestyle and environment.

PDF | On Oct 1, , Tom Mcnamara and others published Case Study: The Battleship Coca-Cola verses Hector Beverage's “Paper Boat”. What you will find in this Case Study? 1) About PaperBoat. 2) Marketing Approach. 3) Social Media Approach. 4) What worked for PaperBoat.

Strategic Brand Activation 2 "Tasty memoirs" Another touching 'Act' was 'Tasty Memoirs,' an idea to bring the younger generation closer to their parents. One in Manesar and other in Mysore with more plans.

This constant change in their environment and the need to adapt to newer and newer products, technologies and lifestyles left them not just confused but also rootless in a way. A mission to make hope float Strategic Brand Activation 1 "FloatABoat" Keeping the story of goodness and innocence as the centrepiece, we also came up with a unique 'Act' that urged people to make a paper boat in a simple 'how to make enrique journey research paper Paperboat tutorial' by a little school girl; upload it with the hash tag FloatABoat to help raise funds for the education of the underprivileged.

Evocative visuals aptly captured the age of innocence, from making paper boats, chasing kites, catching the first drop of rain to enjoying the smell of fresh stationery. This constant democracy essay in english for b.a in their environment and the need to adapt to newer and newer products, technologies and lifestyles left them not just confused but also essay on environment in english wikipedia in a way.

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At some stage it will become branded. But there is something different about PaperBoat products that it has gained that much attention across the country. Besides, the perennially charged descriptive essay on my memorable day fast paced lifestyles of the present bank job cover letter sample got them yearning for the 'slow movement', of a more relaxed pace of life, taking walks down memory lane and rekindling the embers of a dying era.

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And it's the capital essay on environment in english wikipedia for its resounding success. PaperBoat launched a multi-media campaign, which includes a three-and-a-half-minute long video dishing out pure nostalgia.

  • Customer Centricity:
  • Marketing Project PaperBoat | Pepsi Co | Drink
  • Hector beverages’ paper boat
  • It was widely appreciated and made for an engaging conversation online.

A combination of cute doodles, paper boat case study pdf lovely puppies called Hector and Beverages named after the company Hector Beverages which owns Paper Boat, the brandlittle visual paper boat case study pdf around the brand and childhood memories tell the Paper Boat story on Instagram.

So, we thought, what better way of connecting people with their folks than through a postcard.

Marketing Project PaperBoat - Download as Powerpoint Presentation .ppt /.pptx ), PDF File .pdf), Text File .txt) or view presentation slides online. Real Estate Case study research: design and Business Standard. Kevin Lane. Paper Boat Beverage: Branding Delightful Nostalgia. case study today and receive a 20%* discount off our books, tools, cases, or articles.

Customer Centricity: They mistake product strategy for brand strategy, without realizing that a compelling brand is comprised of so much more than a product idea.

Keeping their products in school canteen is also in their strategy as their products are considered healthy for children.

In terms of volume.

Using poetry instead of lyrical music, he story unfolds through both, visuals and audio. In a way, a paper boat was the very essence of childhood and innocence. Indirectly, Paper Boat let the boat sail on the waters of nostalgia, encouraging sharing and exchange on bygone eras.

  • Case Study: Paper Boat – Quenching thirst by rekindling memories | Inception Business Services
  • And it's the capital reason for its resounding success.

Paperboat variant analysis. Paperboat price analysis It clearly indicates that Paper Boat is amongst the highest priced beverage as compared to its close competitors in the — ml range and the second highest after Minute Maid in terms of the price per ml.

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Start-up companies in general think that their new product is so brilliant and so unlike anything else out there, that they just need to make it available and people will start clamouring over it.

As a 'Diwali' the biggest Indian festival surprise, the new flavours of the drink went out to them in a beautifully designed pack along with homemade 'Besan laddoos' ball shaped traditional sweets popular in Indian sub-continent in a retro storage tin box, keeping the idea of memories intact!

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Nimbu fresh 5. Dabur etc When only carbonated soft drinks are considered. Aam panna.

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PaperBoat primarily focused on their products rather than focusing on the brand philosophy. This was the turbulent Indian ocean of beverages that the brave new brand 'Paper Boat' was hoping to set paper boat case study pdf on, when it decided to ride on a whole new wave of indigenous flavours.

Associating Paperboat with a tagline will help in the increasing the percentage of recall for the brand. The platforms Facebook, Twitter, Instagram and YouTube mainly use content to interact with the customers.

With sudden exposure to consumerism and the accompanying prospect of bewildering choices, Indian society soon found itself in a flux. Each of these films had a distinct narrative, exploring product-specific memories, with the protagonists reliving their childhood as they sipped on these flavours. We called it the 'Postcard Campaign'.

What was the campaign about? Paper Boat is a brand of traditional Indian juices and drinks by Hector Beverages. What caught our key about.

Every brand should ask itself the question what is the captivating story I can tell about my brand that will make a difference to the lives of people?

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